Social media experts and thought leaders offer their insights on what might happen in the coming year and where social media marketers should focus their attention.

Social media experts and thought leaders predict the future and suggest areas for marketers to concentrate their efforts.

Marketers must balance AI usage with authenticity and trust, focusing on building meaningful connections and utilizing AI tools for better analytics and impactful social media strategies.

Where should social media marketers focus their attention in 2024?

We consulted with various social media experts and thought leaders to anticipate future trends and determine the best strategies for marketers in 2024.