The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.

What is Generative Engine Optimization(GEO)?

The GEO-bench is a new framework designed to enhance content creators’ visibility in Generative Engine responses, utilizing a black-box optimization framework and diverse user queries.

Tested techniques

Nine optimization tactics were tested on 10,000 search queries, including authoritative content modification, keyword stuffing, statistical addition, citation sources, quotation addition, easy-to-understand language, fluency optimization, unique words, and technical terms.

Topic-specific optimization

The analysis suggests that website owners should make domain-specific adjustments for higher visibility, such as adding citations and focusing on authoritative optimizations, to improve performance.