In 2000, affiliate marketing emerged as a small, passionate industry. Today, it’s a multi-billion-dollar industry, empowering consumers to make better purchasing decisions. Companies can build advertising ecosystems, collaborate with influencers, and achieve high ROI.

Factors and Forms

The pandemic boosted interest in affiliate marketing, leading brands to seek cost-per-acquisition (CPA) campaigns. In 2020, more publishers recognized affiliate’s value, merging influencer activity, integrating content commerce strategies, and fintech companies offering tailored deals.

Partner Up

The affiliate industry has grown by 47% between 2018 and 2021, attracting new partnerships and adjusting attribution methods. This growth indicates a virtuous circle of growth, with innovative affiliates defining trends.

New Heights

Partner marketing offers decentralized, democratized participation, allowing companies to create unique affiliate partners, campaigns, and strategies, contributing to impressive results and driving companies further than ever thought possible.