Crowd predicts 3 key trend predictions for 2024 based on experience and unique insight, preparing for the new year with anticipation.

1. The upward trajectory of social commerce

TikTok launched ‘Fulfilled by TikTok’ logistics program to streamline in-app purchasing, transforming merchants’ connections and exchanges. With over 200,000 registered sellers, TikTok’s popularity is expected to rise.

2. The rise of UCG

Social commerce success relies on promotion on social media, using User Generated Content (UGC) for brand awareness and demand increase, without traditional marketing channels.

3. Increased use of machine learning and AI

AI’s rapid application in marketing is expected to increase reliance on it, particularly in enhancing efficiency and speed in marketing tasks.