China’s economy faces challenges from security controls, protectionism, and strained relations with Washington. However, American fast-food chains are considering a 1.4 billion-people market as a potential investment, despite the uncertainty surrounding China’s economic prospects.

KFC, McDonald’s, and Starbucks have opened stores in China, despite President Xi Jinping’s efforts to modernize the economy by curbing advanced technology exports.

US companies are increasing investments in China, but overall foreign investment has fallen this year, with a $11.8 billion deficit in the July-September quarter. Tensions between China and Western trading partners are causing multinational companies to shift investments to Southeast Asia or India, affecting China’s economy.