Research shows Q5 (post-holiday season) offers untapped potential for affiliate marketers, offering a golden window from Christmas to mid-January for innovation and exploration.

Decreased competition and lower ad costs

Meta’s insights show a 4% decrease in CPM rates in January, but TikTok’s data shows increased audience engagement and view counts, allowing affiliate marketers to capitalize.

The rise of AI-powered marketing

Meta Advantage, a tool leveraging artificial intelligence, streamlines campaign development in Q5 marketing, enhancing performance and efficiency by optimizing multiple campaign elements simultaneously.

Refined measurement approaches with A/B testing

Meta marketers are utilizing measurement strategies and A/B testing in Q5, proving that Q5 is not a marketing lull, offering potential for affiliate marketers to profit from traffic.