Despite the ongoing impact of tightened budgets, marketers haven’t been hesitant in their plans to show up for the Super Bowl LVIII, which is scheduled for February 11, 2024. 

CBS nearly sold out of Super Bowl advertising inventory in November, with 30-second ads costing between $6.5 and $7 million, reflecting underwhelming TV advertising marketplace conditions.

Advertisers are excited about the 2023 Super Bowl, which attracted a record-breaking 115 million viewers, with Apple Music sponsoring the Halftime Show, following a decade-long Pepsi partnership.

Super Bowl LVIII, set to take place at Allegiant Stadium in Las Vegas, is expected to highlight the growing prominence of sports betting in marketing. Marketers are expected to make brand announcements during the event, with Marketing Dive providing updates on advertising’s flashiest annual display.