Voice-activated devices and assistants like Siri and Alexa have completely reshaped how people access information. Voice search is gaining popularity, with 20% of mobile searches now done by voice, making it crucial for small-business owners to optimize content for voice search.
How voice search differs from Typical SEO
SEO strategies should focus on longtail keywords, which have low competition and search volume, for effective voice search optimization. Short, two- or three-word searches yield specificity, while longtail keywords with more than three words are more effective. Tailor content to mirror conversational tones and anticipate customer questions. Two fundamental methods should be used to optimize brand assets for voice search.
1. Build Web pages that answers FAQs
FAQ pages are crucial for voice search, especially when answering urgent questions like “who, what, when, what, why, and how.” Start each question with adverbs and common questions, and answer in a conversational tone. A concise, brief response appeals to Google’s ranking algorithm.
2. Integrate SEO into Traditional Marketing Strategies
Incorporating voice search and SEO strategies into marketing strategies, including press releases and landing page copy, is crucial for capturing greater content engagement in a digital landscape. Staying updated on industry trends dictates relevant keywords.