Co-op has entered the fast growing retail media network space, with an proposition it claims is the first to offer brands access to customer data in the UK’s convenience store category.

Co-op, the UK’s second-most visited supermarket, is partnering with SMG agency Threefold to launch the Co-op Media Network, allowing brands to target prospective customers across it’s 2,400 stores and gain visibility for their ad campaigns. The platform aims to capitalize on the unique impulsive nature of convenience shopping missions.

It is entering the retail market, which is expected to grow 10% in this year. The company, along with Tesco, has leveraged loyalty schemes to enhance its retail media offering. Co-op’s existing retail media efforts have an average ROI of $1.24. Asda entered the space in 2022 and appointed SMG as its partner.