These days, with the widespread use of the Internet and smartphones, searching for anything you want is easy. Consumer needs have become more varied since people can now find things that match their preferences quickly. The one-size-fits-all approach is becoming outdated.
In this vlog, we will explore the role and necessity of SNS marketing and share key points on how to operate it effectively.
Marketing in recent years
Until now, the main method of advertising was through TV commercials, newspaper ads, and other forms that targeted everyone. However, with the spread of the Internet and smartphones, customer needs have become more diverse. The messages we used to send to everyone no longer resonate with customers. We now need to think of an approach aimed at individual customers.
What is SNS Marketing?
Expected effects of SNS (Social networking sites)
Although SNS was once seen as something mainly used by teens and people in their twenties, it is now popular across all age groups. This makes it easier to showcase products and services and allows for direct communication with customers. It’s great for building your company’s followers. Since SNS can spread information quickly, creating content that customers naturally want to share can help promote your products and services without spending much on advertising and promotion.
The following are the five major methods of SNS marketing.
・SNS account management
・SNS advertising
・SNS campaigns
・Marketing with influencers
・Social listening
This article introduced the basics of SNS marketing and how to operate it.
When everyone from teens to seniors are using SNS, a direct approach using SNS is very effective. However, if it is not used properly, the effectiveness will be reduced to half, or in the worst case scenario, it may cause flaming and damage your company image.
If you are able to utilize SNS marketing well, it will directly affect your company’s sales and image. It is important to manage it efficiently while considering the risks involved.