Every agency seeks to extract deep insights from marketing data, aiming to uncover hidden patterns and trends that can enhance decision-making, improve campaigns, and delight clients with impactful results.
Akkio simplifies this process. Users can type queries in plain English into an intuitive interface and instantly receive the answers they need, much like conversing directly with their data. Exploring internal marketing databases becomes as straightforward as conducting a Google search.
With contextual conversations, teams interact with data, charts, or tables in a natural manner. They can request: “Analyze these channels,” “Create a visualization,” and “Show the geographic breakdown on that chart.” They can even refine outputs by asking, “Change the typeface on that table” for use in client reports.
Akkio eliminates friction with its user-friendly experience and minimal learning curve.
Traditional business intelligence (BI) tools offer reliable access to valuable insights but require users to know what questions to ask, which fields to monitor, and which statuses to check.
In contrast, AI enables the identification of complex data patterns and relationships. Akkio merges traditional AI with BI, providing answers to questions you might not have thought to ask or didn’t know how to phrase. For example, instead of having to ponder, “Do BMW owners buy more laundry soap than average?” or “Do baseball fans respond differently to makeup ads than golfers?” you can simply ask, “What are the unique behavior patterns among these users?” Akkio responds with actionable insights like, “Women who buy inexpensive makeup brands are four times more likely to purchase greeting cards.”
But the benefits don’t end there.
Live dashboards present data in a structured, visual format, helping users visualize real-time trends, synthesize findings, and make informed decisions with comprehensive, at-a-glance overviews.
Agencies often need to classify data, such as measuring social media sentiment, tracking sales outcomes, or predicting user purchase behavior. Akkio can now alert personnel when KPIs hit critical thresholds, enabling prompt action.
Automation optimizes repetitive tasks and workflows throughout the campaign process, allowing computers to handle tasks like number crunching and setting action triggers.
Exploration becomes effortless, fostering innovation and creativity. With Akkio, who knows what groundbreaking insights and solutions you might discover?