The Tourism Authority of Thailand (TAT) has introduced ‘TAT Connex,’ an innovative influencer marketing platform aimed at boosting tourism through digital transformation and strategic partnerships.
As part of its ongoing efforts to promote and develop tourism, TAT Connex is now available for early registration, inviting businesses and influencers to join. The platform facilitates connections between local and international influencers, bloggers, media, and celebrities with a wide range of tourism-related businesses, including restaurants, hotels, transportation services, recreational activities, travel agencies, health and beauty centers, shopping malls, entertainment venues, and souvenir shops.
Through TAT Connex, users can establish business partnerships, utilize real-time campaign tracking, and access data analysis across social media platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter). This enables businesses to collaborate with influencers targeting specific markets, thereby enhancing brand visibility and engaging potential customers.
The platform’s official launch featured a panel discussion on ‘The Power of Influencer Marketing in the Tourism Industry,’ with insights from Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports; Variya Lulitanond, Director of Marketing for Thailand, Cambodia, and Myanmar at Marriott International; and Chermawee Suwanpanuchoke, a well-known actress and travel influencer. The event also included a workshop to guide influencers and business operators on effectively using the TAT Connex platform.