Online Shopping overtaking traditional wet markets in cities
Truc Ngoc prefers online Vietnamese wet markets over traditional markets for cheapest prices, discounts, and home delivery, citing convenience and return policy. Thanh Thu and Pham Hong Hai, both 35 and 55, have become addicted to online shopping during the pandemic, citing its high-quality goods, convenience, and easy budget management. This trend is affecting many […]
Gaps in policies on Children-targeted marketing turn TikTok into a virtual candy store
Filipino content creators are promoting sugary treats and chocolate biscuits on TikTok as affiliates, turning a side hustle into a full-time job, promoting creativity and commission between creators and sellers. Affiliate marketers like Janina Diwa make money without large capital investments by promoting products on TikTok. In the Philippines, marketing to children is allowed, despite […]
Strategies for Effective Online Marketing
This article explores effective online marketing strategies for tech companies to boost sales and thrive in the digital landscape, focusing on consumer behavior shifts towards online channels. Understanding the Digital Landscape Understanding the digital landscape is crucial for tech companies to effectively market their products and services to consumers, ensuring a strong online presence. Building […]
Korea faces challenges from Chinese E-commerce Giants Ali
Chinese app Temu has seen a sevenfold increase in monthly active users in the South Korean market, while Alibaba’s AliExpress and Pinduoduo’s Temu are intensifying their efforts in the South Korean market. AliExpress’s market share in the direct purchasing market increased from 16.0% in 2020 to 26.6% last year, surpassing 30%. Pinduoduo, a Chinese e-commerce […]
Goodbye search engines; social media is taking over.
82% of businesses believe consumers find brands on social media, with 70% selling products directly and 80% buying advertising on the big four platforms. Cemented bu the death of telephone customer service 74% of organisations predict social media will become the preferred means of customer service this year, emphasizing the importance of understanding customer interests […]
AutoTrader looks to ‘underrepresented’ groups for its largest-ever investment
Auto Trader aims to convert underrepresented groups like younger and women into lifelong customers for its long-term growth. The automotive retailer is launching a new awareness-driving campaign as part of its ‘Britain’s Biggest Matchmaker’ brand platform, aiming to engage local audiences and integrate them into the long-haul Auto Trader ecosystem.
E-commerce Empires: 3 stocks redefining online shopping
AMAZON (AMZN) Amazon, a global giant, has seen a 78% year-to-date increase and is now one of the best online shopping stocks. The company reported a 13% YoY increase in Q3 net sales and $9.9 billion in net income. Its AI-driven platform and investment in Anthropic are expected to drive growth. SHOPIFY (SHOP) Shopify, an […]
The SME IPO market witnessed a record run in 2023.
The IPO market for Small and Medium Enterprises (SMEs) in Mumbai experienced a record run in 2023, with 166 companies raising around ₹4,472 crore, with 136 companies closing higher on debut and 24 companies recording over 99.5% gains on listing day. FYERS reported record subscription rates in SME IPOs, with 51 companies exceeding 100 times […]
Annual website audit checklist for business owners
Maintaining an updated website is crucial for business growth. An annual website audit checklist can help keep up with industry news and social media comments. Take a few minutes to review and ensure your website is up-to-date. This checklist provides actionable updates for business owners and managers, allowing them to identify issues like slow website […]
The Ultimate guide to startup Marketing and Growth strategies
Startup founders should understand the difference between essential metrics and growth strategies to effectively manage their marketing strategies and identify areas for improvement. Fundamental marketing metrics The US has produced successful startups like Google, Amazon, Instagram, and Tesla, but today’s startups face similar challenges, including defining marketing metrics to measure customer success. Balancing essentials and […]