Adidas implements strategy to reduce reliance on discounts
Adidas, the renowned sportswear brand, has been strategically reducing its dependency on discounting as part of its business strategy.
Online B2C retail predicted to continue booming
The rise of online business-to-consumer (B2C) retail has been nothing short of meteoric in recent years, and all signs point to this trend continuing to boom well into the future.
Boosting In-Store Sales Through Online Marketing Strategies
Establishing a strong online presence is paramount in driving traffic to brick-and-mortar stores. This begins with creating a user-friendly website that not only showcases products and services but also provides valuable information, such as store locations, hours of operation, and upcoming promotions. Investing in search engine optimization techniques ensures that a website ranks high in […]
Impact of ‘Reasons to Take Profits’ on Stock Market Trends
In the intricate world of financial markets, the decision to take profits is a critical factor that can significantly influence market dynamics. Investor sentiment plays a pivotal role in shaping market movements. When investors perceive a reason to take profits, it often triggers a collective response, leading to a surge in selling activity. This phenomenon […]
Demand for communication skills in marketing
In the dynamic landscape of the modern business world, the importance of effective communication skills has never been more pronounced. The marketing sector, in particular, is experiencing a remarkable surge in demand for professionals equipped with strong communication abilities. The data unequivocally suggests that the demand for communication skills in marketing is not just growing; […]
Co-op joins retail media network race
Co-op has entered the fast growing retail media network space, with an proposition it claims is the first to offer brands access to customer data in the UK’s convenience store category. Co-op, the UK’s second-most visited supermarket, is partnering with SMG agency Threefold to launch the Co-op Media Network, allowing brands to target prospective customers […]
Marketing budgets get unexpected boost despite economic uncertainty
Many businesses rallied at the end of the year to increase their marketing budgets despite the uncertain economic environment. The IPA Bellwether report shows that most businesses increased their marketing investment in Q4 2023, with 26% of businesses revising their spending. This represents the highest net balance since 2014. S&P Global predicts a “shallow recession” […]
Exploring the dynamic world of online trading
Have you ever considered dipping your toes into the vast ocean of global finance? It’s not just for Wall Street professionals anymore. Online trading offers a global financial playground, transcending geographical and time zones, attracting individuals seeking to harness the potential of the internet for financial success. Unlocking the world of forex beginners Forex trading […]
The Marketing Academy announces 2024 Fellows.
The Marketing Academy has revealed the latest cohort of marketing leaders to take part in its 2024 EMEA Fellowship programmed. The Marketing Academy’s 11th-year fellowship aims to equip CMOs and marketing leaders with board stewardship skills. The program includes three residential events, masterclasses, one-on-one coaching, and board member sessions. The cohort is renowned for its […]
The Power of Influencer marketing: Your Strategic Investment for Success
Influencer marketing is becoming a fundamental part of modern advertising strategies, offering strategic value and measurable returns, transforming marketers’ perspective from a mere trend to an investment. The Power of Influencer Marketing: Reasons to Invest Influencer marketing is a strategic partnership between brands and online influencers on social media, offering three compelling reasons to consider […]